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May 08, 2023

10 website metrics you need to understand

There are a variety of website metrics that you need to understand to make data-driven decisions for your website. In this article, we will cover the top 10 website metrics which you need to understand to conquer search engines’ ranking algorithms.

April 03, 2023

Allowing data to drive your business

You’re probably storing lots of data during your day-to-day business, and most of that data might just be sitting there, doing nothing, mostly acting as a hard to read history log. In fact, that data can and should be the brains of your business. This article takes a brief look at areas where digital transformation can benefit businesses.

March 06, 2023

Why should you deploy UX research?

Usability testing is important in order to understand what your customers are actually doing or what they really want to do but aren't when creating digital experiences. Usability testing involves evaluating a design's usability with a sample of people who represent the target audience. The gap between what you intended for your users to accomplish and what they really do is what separates your outlook from your actual business. So, why should you deploy UX research?

February 07, 2023

The power of remarketing

Why should you use remarketing? Although it may seem surprising, 96% of people who visit your website never return to your website again. Remarketing allows you to reach potential customers with ads they will find interesting on other websites they visit. This helps increase the number of clicks on your ads and helps you convert more visitors into customers.