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February 22, 2023

The power of the web is in its universality

The web is fundamentally designed to work for people from all walks of life regardless of their physical or mental ability. It removes communication barriers and encourages interactions virtually, that many people may not be able to make in the physical world.

November 29, 2022

Successful SEO when migrating to a new website

Your website is the most important marketing channel to interact with your current and potential customers – it is your business card and represents your brand identity. For this reason, a brand new mobile friendly website with a great user experience is critical to gain competitive advantage.

October 27, 2022

How to create a loyalty program that actually works

Loyalty is arguably the holy grail of marketing. Brands are increasingly turning to loyalty as a preferred way to grow their top line and bottom line, and drive sustainable growth. A well-designed, well-executed loyalty program can help brands win, but it is not easy to design an effective loyalty program. A loyalty program must be data-driven and reward the right customers for the right behavior.

October 25, 2022

Allowing data to drive your business

You’re probably storing lots of data during your day-to-day business, and most of that data might just be sitting there, doing nothing, mostly acting as a hard to read history log. In fact, that data can and should be the brains of your business. This article takes a brief look at areas where digital transformation can benefit businesses.