Pay-Per-Click (PPC) advertising
What is PPC?
Pay-per-click, is a very easy marketing tactic to direct traffic to your website. It is considered a fast and effective way to ensure that your website appears at the very top of Search Engine Result Pages (SERP’s).
PPC allows you to target your audience in a very accurate manner and with great flexibility according to your budget, since you only pay for actual clicks, i.e. visits to your website or campaign-landing page.
The great thing about PPC is that it is highly trackable. With our monthly reports, you will know how many impressions, clicks and conversions your ad had together with other valuable metrics. There is no better way of calculating your return on investment (ROI) from a marketing campaign!
Drive sales with a PPC campaign
We can help you by:
- Understanding your business objectives
Our objective is to become an extension to your business whilst working towards the same goal. We will achieve this by kicking off with a discussion to align ourselves with your overall business objectives, budgets, target audience and the specific goals for your PPC Campaign. Building a strong working relationship from day one is key in making your project a success.
- Keyword Research
Our team of digital marketing experts will carry out an exhaustive research around your business or campaign selecting specific phrases and keywords that would be optimize your online campaign for the specific target market and audience. Our research is complimented by estimated cost per click and expected reach.
- Competitor ad analysis
We also conduct an ad analysis for your competitors, understanding their objectives and online strategy to ensure we improve your reach, conversions and ultimately reach your goals.
- PPC Campaign Optimisation
Throughout the campaign, we will constantly monitor the performance and optimise by tweaking various parameters whilst ensuring we reach the optimum formula and maximize your return on investment.
- Monthly Reporting
At the end of each month, we report back on the progress of your PPC campaign keeping you up-to-date and provide you with additional insight around your investment.
- Competitor ad analysis
Deloitte Digital has years of experience supporting clients achieving their goals and running campaigns yielding quick results. Apart from supporting your digital marketing activities, we strive to understand your concerns, objectives and stories around your business by listening to you all along and providing feedback and recommendations. Ultimately, we love to help our clients achieving their goals and seeing them grow!