Marketing Optimisation

Marketing optimisation is the process of fine-tuning marketing efforts to improve user experience and reach business goals. Marketing optimisation has become critical to an organisation’s overall marketing strategy. The process involves tapping marketing analytics continuously to gain insights on the various campaigns launched and marketing channels used.

At Deloitte Digital, we provide marketing optimisation services by using a data-driven approach to help you identify opportunities to deliver better results. Our team will adjust and improve your marketing strategy in real time.


How can Deloitte Digital help you?

From fine-tuning elements of your digital marketing strategy to calibrating your marketing messages or adjusting your bid strategy, we will help you to get the best out of your marketing budget and ad spend.

Our team of digital professionals will assist you in:

  • Increasing the overall performance of all your marketing campaigns
  • Attracting, converting and retaining customers
  • Increasing sales and leads
  • Understanding the behavior of your customers
  • Streamlining your marketing efforts
  • Increasing return on investment on your marketing activities

Which channels can be optimised?

  • Website: we can help improve your website’s performance which in turn will generate more traffic and increase conversion and leads.
  • Social media: we can optimise your social media campaigns with the objective of increasing brand and product awareness while attracting more engagement.
  • Search engine optimisation: we will help you to increase the quantity and quality of your website’s traffic and improve the overall SEO strategy.
  • Paid search and display advertising: we can evaluate your campaigns to ensure that you are using the right budgets and reaching an appropriate audience hence increasing the click through rate and conversions.
  • Email marketing: we will improve the effectiveness of your email marketing strategy by testing various email components which will lead to a higher open and click through rate.