Competitor Analysis

In a world where technology, artificial intelligence and robotics are transforming the customer experience, competition is becoming increasingly high and companies are constantly required to re-adapt their business model to gain competitive advantages across the different channels (marketing, sales, commerce, and service).

It has now become critical to identify competitors, evaluate their strategies and determine their technologies. Businesses must understand their strengths and weaknesses and explore opportunities and threats. These factors are crucial for an organisation’s business strategy.

Our Competitor Analysis services will help you measure yourself, identify the blind spots in your digital marketing strategy and, most importantly enable you to find out your current standing in the market so you can plan for the future.

How can Deloitte Digital help you?

At Deloitte Digital, our experienced digital marketing team uses different data analytics tools and industry knowledge to support your development strategy. We can help you identify any issues that your business is facing and provide you with benchmarks relevant to your sector. Altogether, this will identify specific issues your business is facing and provides benchmarks related to your sector, in order to help you make more informed business decisions about your strategy.

Thanks to our competitive research, you will be able to gain competitive advantage and captilise on this by increasing your market share.

What insights will we give you?

  • Technologies: learn which technology your competitors are using. We will help you understand their overall strategy and capability.
  • Website performances: we can measure website traffic, speed, ranking, engagement and popularity. This will allow you to have a better understanding of your competitor’s competencies.
  • SEO metrics: analyse how your website ranks on search engines. Analytics will empower you to rank higher and get more traffic and conversions.
  • Social media insights: understand how active your competitors are on social media platforms and which strategies and content they are using for customers. It is imperative to increase your presence on different social media channels.

Access to competitor analysis will enable you to:

  • Streamline your marketing efforts.
  • Position your business better in a fiercely competitive market.
  • Get an overall understanding of the competitor’s strengths and weaknesses.
  • Identify competitor’s engagement and participation on social media.
  • Learn about your competitors’ keywords and strategy.
  • Understand what is stopping you from ranking on search engines.
  • Discover what improvements your website requires.
  • Gain access to your site’s overall technical and SEO performance while increasing your website’s visibility.
  • Attract and retain more clients.
  • Explore opportunities and areas for improvement.