Marketing optimisation is the process of fine-tuning marketing efforts to improve user experience and reach business goals. Marketing optimisation has become critical to an organisation’s overall marketing strategy. The process involves tapping marketing analytics continuously to gain insights on the various campaigns launched and marketing channels used.

How did Deloitte Digital help? At Deloitte Digital, we work with clients on their digital journey and we are able to provide true end-to-end solutions. This enabled us to support BELS on multiple fronts, with the main ones being: