We believe that UX/UI design is essential in today’s marketplace for businesses vying attention. How can we help?

‘UI’ refers to the term User Interface which is the concept and understanding of anticipating what users might need to do. It also ensures that the interface has elements that are easy to access, understand, and use to facilitate those actions. UI brings together concepts from interaction design, visual design, and information architecture. Like any pre-design stage, UI needs to start by having a good idea of who the target audience will be and how they will interact with the product.

Creating the ideal web product through User Experience (UX)


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Website design has come a long way since the first web page was designed by Tim Berners-Lee in 1991. Since then, evolution of the web design industry has developed to such an extent that there now exists a set of criteria one can apply at the outset of the design process - User Experience design (UX) - which is geared towards a positive outcome from a user’s perspective and is an integral part of the product design process. Jean Luca Pantalleresco gives us more detail.

Risk management through Design Sprint


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While being a challenge in itself, it also depends on the end user’s feedback, as we learn must what works and what can be improved. For example, it may be the case where reducing the number of features is the key to success. In that case, how can we better understand what the user needs? Is there a way to limit the risk and optimise the process? Design Sprint methodology may be the right tool for the job.