Why use social media? Globally, social media has become a major marketing tool for all businesses across the world. Users are spending more time on social media compared to other internet applications and websites. This makes social media platforms invaluable when it comes to reaching out and marketing to prospective customers, while interacting with existing clients and strengthening relationships.
Are 'stories', the new place to be for Digital Marketers?
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In this article I will be looking at social media marketing and specifically on of the latest trend: ‘Stories’ - a feature that is growing in popularity and spreading across all channels of social media. ‘Stories’ were originally brought into the realm of social media by Snapchat in October 2013. It is a feature which allows users to compile snaps into chronological storylines, accessible to all of their friends.