Why use social media? Globally, social media has become a major marketing tool for all businesses across the world. Users are spending more time on social media compared to other internet applications and websites. This makes social media platforms invaluable when it comes to reaching out and marketing to prospective customers, while interacting with existing clients and strengthening relationships.
Pay-per-click, is a very easy marketing tactic to direct traffic to your website. It is considered a fast and effective way to ensure that your website appears at the very top of search engine result pages (SERP’s). PPC allows you to target your audience in a very accurate manner and with great flexibility when it comes to choosing your budget, since you only pay for actual clicks, i.e. visits to your website or campaign landing page.
Marketing optimisation is the process of fine-tuning marketing efforts to improve user experience and reach business goals. Marketing optimisation has become critical to an organisation’s overall marketing strategy. The process involves tapping marketing analytics continuously to gain insights on the various campaigns launched and marketing channels used.
In a world where technology, artificial intelligence and robotics are transforming the customer experience, competition is becoming increasingly high and companies are constantly required to re-adapt their business model to gain competitive advantages across the different channels (marketing, sales, commerce, and service).