Realising Digital Advertising’s Potential

#DigitalMarketing #Digitalisation #Marketing #DigitalStrategy

For marketers, online advertising presents significant opportunities but also persistent challenges. How can CMOs drive solutions, protect their brands, and optimise investment?

Over the last few centuries, one can imagine that the process of shopping has experienced little change. With the arrival of the digital age, shopping has become a multifaceted experience for both business and consumer. A decade or two ago, furnishing your house was a time consuming mission.

Social Impact of Exponential Technologies

#Technology #Digitalisation #Innovation

Around the globe, an emerging entrepreneur class is accessing, adopting, and experimenting with exponential technologies, whose performance relative to cost and size is more than doubling every 12 to 18 months.

WiFi: A progressive evolution

#Technology #Digitalisation

WiFi is a term that everybody knows about nowadays and has become an integral part of everyday life. From our smartphones, to game consoles and computers, most devices on the market today are equipped with WiFi.