responsive web design

Responsive design

Today more people are browsing the internet from their smartphones than from desktop computers. The future of web design lies in websites that display beautifully on small screens as well as on large ones. This is why Alert specialises in creating elegant and functional websites that display seamlessly across any device. 

The way forward is to have a responsive website. 
 
Unlike the older (now out-dated) websites which are static, a responsive website will automatically change and adapt according to the screen size. In this way your website will always look good, whether your customers are accessing it from their personal computer or from their mobile phone. This translates into better user engagement and more sales conversions for your business.
 
The Alert design team is highly experienced in coding responsive design websites, giving you peace of mind that you are getting the best return on your investment. 
 
If you are thinking of commissioning a new website, insist that it is responsive.  
 

How does responsive design work?

Responsive design websites work by automatically rearranging the components of the website to fit better when viewed on a smaller screen, so that the user does not need to zoom in, or scroll left or right in order to read the text. Scrolling is normally limited to simply up or down and navigation between different pages is made easier too. 
 

Why go for a responsive website?

A responsive website is based on fluid grid technologies which enable it to automatically adapt to any screen size or resolution. 
 
Adaptive web design (AED), on the other hand, uses pre-defined layouts which obviously creates limitations in term of display. In addition, having a separate mobile website involves having a duplicate additional and separate website designed for mobile screens, essentially translating in double the work and double the maintenance of having one intelligent responsive website. 
 
The following are some issues to keep in mind when deciding which way to go: 
 
Google officially recommends the responsive website design over other methods of mobile optimisation.
Important for search engine optimisation (SEO) and ranking high in Google’s search results.
Only one website to manage and optimise for search engines.
Less management time is required to administer your website when compared to having a dedicated mobile website.
Keep the same URL across all devices.
Investing in a responsive website is cheaper than having to invest in two websites.
Easier navigation and better display of content on small screens.
Research shows that a responsive design generates more leads and sales conversions from your website.
Another nifty perk is having a call button, so that mobile users can call your business straight away just by tapping the link when browsing your website. 
 

Why you need to be mobile optimised, now more than ever!

As from April 2015, Google introduced a mobile revolution in the way it ranks websites in its search results, the “mobile friendly update”! This update gives preference to websites which are optimised to display well on mobile devices, when being shortlisted in the search results page. 
This means that websites that are mobile optimised will be more visible to users and will benefit from more visitors over the other outdated static websites.
 

Get in touch with us today for a quotation or more info.