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‘Google My Business’ to Google your Business

26/09/2017
‘Google My Business’ to Google your Business

Have you ever wondered why people say Google is so important for all kinds of businesses nowadays? Do you understand what Google My Business actually is and what it offers?

Let’s start off with some extraordinary facts about Google just to get you in the picture.

  • Every day, approximately 16% of the searches that occur are ones that Google has never seen before, meaning 880,000,000 new, unique searches are performed on a daily basis (yes this figure is 16% of the total searches done on Google per day – 5.5 Billion searches on average).
  • Google also earns $20 billion a year from advertising, which is a higher revenue than CBS, NBC, ABC and FOX, combined.
  • Google is the worlds most visited website, beating Facebook and YouTube.
  • In 2013, on 16th August, the Global internet traffic dropped by 40%. This was due to the fact that Google was down for 5 minutes.
  • Google takes over 200 factors into account to deliver the best results for any query in a fraction of a second.
  • In 2014, about 89% of Google's US$66 billion in revenue came from advertising.

After reading these impressive facts, you may notice the huge importance of this platform for businesses. In this day and age, it is essential for any company to lean towards digital - meaning, being able to be found online by users in order to grow. However, doing this well requires lots of SEO work in order to reach the top, (or PPC which is the easier way to the top). Please refer to my other article SEO VS PPC – The Face Off to understand more about this.

The reason that Google is given so much importance is due to its extensive reach across so many devices and platforms across the globe. Google currently occupies 90% of the total search market and is the most popular website in the world. Most customers will find your business through Google.  

Google’s success is largely due to its organisation of pages on the web, giving relevant results to users who perform specific search queries and therefore ranking the sites that are actually required so the user can see them quickly and easily. The majority of users that come to google use the search feature, so it is vital that Google understands what each and every page is about in order to give relevant results to the user, to meet their requirements. This is achieved by developers structuring data on website code.  

Google My Business

Here are some interesting statistics regarding Google and local businesses that business owners should find motivating:

  • Approximately 4 out of 5 consumers use search engines to find local business information.
  • Half (50%) of local mobile searches resulted in a store visit within a day.
  • On average, 1/3 (34%) of tablet/desktop business searches result in store visits (probably because people searching on mobile are outside and looking for an urgent in demand purchase).

Having your business on Google My Business has further advantages and perks. Google’s client (the business owner) can manage their information, ensuring that the business information appears correctly in search engine results, as well as on Google maps. Google also offers robust tools for a better user experience, such as menus, product lists, hours of operation and different accepted payment methods. Photos and reviews may also be added by other users. Google My Business also offers analytics, helping business understand more about their customers.

So essentially, Google My Business is a crucial tool for all business as it increases public awareness of your brand, product or service and customer relationships may also be enhanced by it. These advantages should especially be taken into consideration by small businesses seeking to break into the mainstream or developing markets, where the competitive environment can be extremely challenging.

 

Andrew Johnson is a digital marketing executive at Deloitte Digital. For more information, please visit www.deloittedigital.com.mt