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Realising Digital Advertising’s Potential

23/05/2017
Realising Digital Advertising’s Potential

For marketers, online advertising presents significant opportunities but also persistent challenges. How can CMOs drive solutions, protect their brands, and optimise investment?

CMOs eager to exploit the vast potential of digital advertising may encounter a host of challenges, including ad fraud, ad blocking, and a lack of media transparency. The good news, however, is that digital ads can still deliver the reach and effectiveness marketers seek—if they are willing to rethink their strategies and develop internal capabilities to monitor and assess performance.

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