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January 09, 2018

Securing a WordPress site

WordPress is a very popular content management system (CMS) on the internet nowadays, so it is only natural that it brings with it security concerns and is prone to increased risks of attack when vulnerabilities are discovered in its system.

October 31, 2017

How blockchain affects the digital marketing industry

You will probably have heard about the “blockchain[1]” and how it is perceived that it will bring revolutionary change to all industries and impact all walks of life. For digital marketing specialists, who already know the importance of keeping up to date with changes in technology and digital marketing platform updates, this is no exception.

September 12, 2017

AR – a technology for the present or the future?

Science fiction has presented us with various concepts for augmented reality (AR) for a number of years. Even movies like Star Wars and The Matrix gave us insights about how it could happen. The reality is that augmented reality has come a long way since it was idealised in science fiction books and movies.

September 05, 2017

Brand awareness in B2C marketing

Brand awareness refers to how conscious a user is about a company. This metric not only measures a consumer’s ability to recognise a brand image but also measures whether a consumer is able to associate that image with the company’s respective product or service.